Treets Launches Vegan Peanuts with ChoViva

Planegg, 19.09.24 Treets, in collaboration with Planet A Foods and their cocoa-free chocolate alternative ChoViva, has developed vegan peanut dragees. For Planet A Foods, this is another strong brand collaboration in the German market, following successful product launches with Griesson - de Beukelaer, Peter Kölln GmbH, and Lindt & Sprüngli.

"I am particularly proud to launch a joint product with such a strong and well-known brand. Treets' strong sense of quality and innovation aligns perfectly with our values at ChoViva. I am excited to offer consumers a new and delicious cocoa-free alternative with the Treets Peanut Vegan," said Dr. Maximilian Marquart, CEO and Co-Founder of Planet A Foods.

For all consumers who prefer snacks without animal ingredients, these peanuts will become the new favorite Treets. The crunchy peanuts are coated in vegan ChoViva, based on sunflower seeds, with a crispy sugar shell. The dragees are exclusively colored with vegan summery pastel shades.

Instead of cocoa, vegan ChoViva is based on sunflower seeds from short, European supply chains.

The vegan version of the popular peanuts will be available from September 2024. The launch of this innovation will be supported by a wide-reaching campaign from Treets starting at the end of September.

Treets Peanuts Vegan 250g

RRP: €2.9

Treets Peanuts Vegan 250g

RRP: €2.99